The Vivid Sydney festival is bigger, better and bolder every year, and it’s no exception for the 10th anniversary this year. For the first time, the official Vivid Sydney app premiered an augmented reality (AR) feature, adding a new dimension to the 2018 festival.

A new app for Vivid Sydney 2018

Powered by AR tech, the 2018 Vivid Sydney app was completely redesigned. With a focus on simplicity and personalisation, the new Vivid Sydney app allowed users to easily navigate and discover events, tailored to their interests.

A screenshot of the official Vivid Sydney app for 2018

Unlock Hidden ARt and discover artwork stories

A completely new way of interacting with Vivid Sydney, augmented reality extended throughout the 2018 festival.

Fitzroy Gardens in Kings Cross was transformed into an ‘Augmented Garden’ of Hidden ARt. Using the app’s new AR camera, users were able to unlock 4 new TAFE student artworks each week throughout the festival. 

The new AR feature was also used as a festival guide. Using the app’s AR camera, users were able to discover artwork stories by tapping on a floating Vivid Sydney pink icon when near an installation.  

New Gamification feature

The Vivid Sydney app included a new gamification feature this year. Each time an app user visited a new precinct, their progress was automatically tracked and they received a new progress bar at the top of the PRECINCTS and MORE pages. Once a user visited any 4 of the 10 festival precincts, they were entered into the draw to win a Samsung Galaxy S9+. 

The ultimate festival companion, the new 2018 app is available now in the App Store and Google Play 

Curious to explore how we can work with you to create augmented reality experiences for your events? Contact us today!